Call for best founders, innovative startups and project initiators in the field of digital classroom 4.0.

The European Culture Forum calls for the third competition of the European Promotion Award Next Generation. Under this year’s theme: “With digital education to success”. Until the 15th of July 2021 startups, founders and project innovators in the field of digital education can apply with their innovative products, business models and projects. The Promotion Award is endowed with 5.000 Euros. 

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European Promotion Award

Next Generation

The European Promotion Award Next Generation stands for visibility of change, the constant change of togetherness and therefore for sustainable values of social and cultural coexistence. How do we want to live in a globalised world in a way that is resource-efficient and environmentally friendly economize? About that the European Promotion Award Next Generation should start a debate about social values around economy, environment and culture. It is an acknowledgement for entrepreneurial achievements and initiatives which push with new ideas sustainable products and technologies for our common future. The award is addressed to young tinkerers all over Europe who change our lives with their innovations. The competition appreciates the European newcomers in the entrepreneurial sector.


For the competition apply can young entrepreneurs, project initiators, founders, experienced supplier or application companies in the field of digital education and start-ups from all of Europe, which fulfil following conditions of participation.
The European Promotion Award Next Generation will be handed over on the 28th of August 2021, within the framework of the European Cultural Award gala in the Bonn Opera House. The award will be presented by the patron Barbara Meier. The Promotion Award is endowed with 5.000 Euros.

Please fill out the application form and send it with a short Elevator Pitch (max. 60s video clip) at:
The deadline for applications is the 15th of July 2021.

Download Application form

You can also use directly our online application:

Conditions of participation

The application period for the European Promotion Award Next Generation begins on March 1, 2021.
Which projects and business ideas can be submitted?
Concepts and products that are characterized by a thoughtful use of innovative and forward-looking technologies and media in the learning environment of:

  • Schools
  • Universities
  • Homeschooling
  • General educational institutions especially for children and adolescents

in the areas of:

  • Mobile learning, e.g. with smartphone and tablet.
  • Game-based learning
  • Implementation / application of virtual worlds or augmented realities
  • Virtual Classrooms
  • Development of innovative WBT
  • blended learning
  • Microlearning concepts
  • Learning and knowledge portals
  • learning analytics

Who can apply?
Founders, startups, project initiators, experienced providers or application companies in the field of digital education. The completion of the prototype / start of the project must not have taken place before 2015.

  • Headquarters in Europe
  • Company startup / project launch between January 2015 and December 2020.
  • innovative business and project idea in the field of digital education and learning modules
  • convincing future vision / strategy
  • high social / target group benefit
  • sustainability and environmentally conscious entrepreneurship
  • Personal acceptance of the award on August 28, 2021 in Bonn, Germany


About the winner of the European Promotion Award Next Generation is deciding a knowledgeable jury. Every member brings a special and other view into the decision, according to the expertise of their field of work.

Head of board “Deutsche Telekom AG“
Corporate Representative for digital education and schools


Actress and model
Patroness of the European Promotion Award Next Generation


CEO of “Saxonia Systems Holding”
Supervisory board by “BMP AG”
Chair of board of trustees at the European Cultural Award

CEO of the “HALLMANN HOLDING International Investment GmbH”
Member of the board of trustees at the European Cultural Award

Dean of Studies and Chair of the Examination Board of the faculty language-, literature-. Culture studies at the “Technische Universität Dresden”

Partner selected advisory GmbH

CEO of the “SDC Sachsen Digital Consulting GmbH”
Coordinator of the European Promotion Award Next Generation


Evaluation criteria

1. Thoughtful use of innovative and digital media in the learning environment

  • Creating learning experiences through innovative, technology-enabled, and forward-thinking approaches.
  • Use of innovative learning environments.
  • Originality of concept, i.e. own development of products/applications/concepts with clearly recognizable own contribution in the implementation.
  • Use of novel technology-based pedagogical methods.

2. Integration into organization, company and educational institution

  • Integration into a possible overall concept (didactically, organizationally, consideration of possible stakeholders)
  • Integration of the concepts and products/prototypes in schools, universities or in the education-related context.
  • Exemplary linking of technology-supported learning or new ways of merging work and learning (corporate digital learning).
  • Contribution to the learning culture.

3. Consideration of media didactic aspects

  • Competence-promoting and learning goal-oriented.
  • Meaningful fit between subject-specific learning, learning with/via media and interdisciplinary competence acquisition.
  • Promotion of informal learning processes.
  • Integration of collaborative forms of learning, formation of learning groups/communities.
  • Involvement and promotion of an active role of the learner.
  • Easy transferability to everyday situations.

4. Address and handling

  • Addressing the target group in an appropriate way.
  • Involvement and motivation of users, e.g. through easy-to-use and self-explanatory techniques and tools.

5. Transfer potential

  • Successful concepts and solutions for multiple use of content. In schools, universities and other educational institutions, e.g. through offers in the land’s teacher training in consultation with the land institutes.